Full defintion of let the kids play

movement   |   [let] [th uh] [kidz] [pley]

Boom Town is a movement.  It's simple, empowering the next generation through passion.  Be a good role model, especially to those younger or less experienced.  Do what you love and draw no line between work and play. Live with virtue and integrity.  We aspire to evolve with the community we inspire, and move Boom Town beyond just a lacrosse brand.  With this mindset and motivation we craft every idea, product, and event.